Tracking Studies

Your message is out there, but how well is it being received? That’s where our advertising tracking and brand image studies come in. Designed and conducted by Farrand Research, they’re used to determine a product or service’s brand and ad awareness in comparison to your competitors’.

Over time, they also measure the effectiveness of your ad campaign. We can conduct brand image tracking alone or in conjunction with ad tracking so that you can tell how consumers differentiate your product from others on the market - in heavy-up test market cases and in markets with no advertising. (Internet and telephone interviewing are most commonly used).

Featured Case Study

A large consumer food manufacturer had developed a new advertising campaign that included radio, TV, in-store displays and coupon inserts in local newspapers.... more



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