Concept Tests

You have a lot of ideas. Now let us put them to the test.

Sometimes, our clients will have more than one new product idea, service introduction or line extension, that they’d like to introduce into the marketplace. So for the best  chance of success, we like to start by reducing the number of ideas to the few that have the most potential.

Then we go a step further by testing for consumer acceptance. This can be achieved with your concept supplied in written form only, with drawings or photos, or with actual mock-ups. And depending upon the format that is supplied, we can conduct the test via the Internet, telephone, by mail, or in person.

Featured Case Study

A consumer products company was interested in the computer software storage market and had developed twenty-two different product ideas for initial screening to come up with a few that had the greatest appeal and that might warrant further development and testing.... more

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