Advertising Diagnostic Tests

It’s amazing how honest people can be – when you’re not in the room.

All types of advertising can be tested using our advertising diagnostic tests, including TV, radio, print and online. Covering topics like consumer understanding, message take-away and potential effect on your brands image.  We ask questions like: What do you believe the main message is? Is there anything confusing or hard to believe? How would you rate this brand?  Brand imagery can be obtained both before and after viewing an ad.  We may also test several ads in one study (either among the same or different respondents) so that we can determine which of your ads has the greatest potential to convey your intended message or brand image.

Featured Case Study

The advertising agency of a major protein bar manufacturer had developed several alternative TV ad concepts.... more

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